TAB Rebrands After 15 Years

Thanks to the 303 Lowe creative agency, Western Australian is rebranding for the first time in 15 years. The new campaign uses the line "Upped The Game", supports the new "TAB Touch” and features a hero on horseback riding through Australian sporting landmarks. Alister Shennan, general manager of marketing at the TAB commented on the campaign saying, "It's the kind of move that only a leader could make and is a sign of our commitment to improving our offering for our loyal punters in WA.”