Paddy Power’s Ball of Shame Campaign Hits the Airwaves

Paddy Power and Absolute Radio have agreed on an exclusive sponsorship arrangement. Absolute Radio's Saturday morning Rock 'N' Roll Football Match Day Warm Up Show will feature Paddy Power's "Ball of Shame” which takes a look back at amazing football moments promoted by DJ Mark Crossley. Paddy Power will also utilize the radio network's InStream ad product to develop content and advertising to listeners. “We are gaining some great momentum as we start our fourth season of Rock N Roll Football. Paddy Power is firmly establishing itself as THE brand with a current, witty and mischievous view on football, which complements our existing partnerships and reflects our tone of voice perfectly,” said Emma Smyth, Absolute Radio's head of sponsorship. The Ball of Shame kicks off 24 August and continues through 11 May 2014.