Arsenal and Bodog Sponsorship Agreement

Infamous UK football club, Arsenal, has reached a 3 year partnership deal with Bodog in a multi-million pound agreement. Bodog will have the chance to reach Arsenal's Asian customers via marketing initiatives and consumer promotions. Vinai Venkatesham, head of global partnerships at Arsenal said: “Our tours give our fans beyond the UK a great opportunity to see the team in action, and the latest Asian tour was no different with our first-team squad playing in front of hundreds of thousands of passionate supporters. "As our fanbase in Asia continues to grow rapidly, working in partnership with companies like Bodog who have long-term roots in the region, provides a strong platform to further engage with Arsenal fans in Asia.” Izhar Biran, Bodog's marketing director, added: “The Premier League's popularity in Asia is well-documented and some clubs have been quicker than others to realise that potential. "Arsenal has been particularly pro-active in the region for a number of years and the recent tour only serves to highlight that point. The trust and loyalty both Arsenal and the Premier League stand for makes this the perfect partnership to continue the phenomenal growth of the Bodog brand in Asia.”