The weekend was filled with discussion regarding William Hill's acquisition of Australian online bookie Tom Waterhouse.com and its effect on the land down under.
Australia represents a wide range of online gambling opportunities and has attracted the attention of large operators including Paddy Power.
The fact that the Aussie economy is on an upswing, its closeness to Asia for future endeavors and its financial framework are all pluses for online gambling operators.
The publicity drawn to Tom Waterhouse and its public presence was also considered intentional to draw in potential companies seeking expansion in Australia.
With its acquisition of Sportingbet Australia earlier this year, its subsidiary Centrebet and now Waterhouse, the UK based company now holds 25% of the sports betting market followed by the 20% held by Paddy Power. The remainder of the market is dominated by Australian companies.
Should Australia legalize online gambling, it's believed that it will become the focus of many more operators. In terms of a downside, there is concern that it could create problem gamblers.
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