William Hill Purchases Aussie Bookmaker for A$34m

The acquisition of Tom Waterhouse has been confirmed. William Hill paid A$34 million with an earn-out that could boost the cost to as much as A$100 million.

Waterhouse will stay on board as managing director. William Hill's presence in Australia includes Centrebet, Sportingbet plc and now Tom Waterhouse.

Chief executive Ralph Topping said William Hill intends to build a reputation as a strong bookmaker in the Australian market.

"The Sportingbet acquisition gave us a strong and proven platform with an experienced management team," he said Friday. "Acquiring tomwaterhouse.com gives us a rapidly growing business that appeals to a wider customer base.'

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