In a one year deal that will involve twenty two clubs, Gala Coral Group's Italian brand Eurobet will sponsor the second tier Italian football league Lega Serie B for the 2013-14 season. It will be replacing the prior sponsor of three years, bwin.
As part of the new deal, the Eurobet brand will be featured on the shirt sleeves of the 22 Serie B clubs kit and it will be given the opportunity to take part in several exclusive promotions across the digital and in-stadia platforms.
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