Deal Closed between Sky Bet and Leeds United

An announcement arrived this week that Sky Bet has been appointed Leeds United's Official Betting and Gaming Partner for the 2013/2014 season. Thanks to the deal with the club, Sky Bet will supply the matchday betting operation and enjoy strong presence across all digital marketing and broadcasting platforms of the club, as well as high profile TV branding at the stadium and extensive potential of engagement with the club's fan-base and advertising across all matchday media and on the club's own LUTV channel. Also, the West Stand at the Elland Road Stadium will be heavily branded by Sky Bet, which is the first time that all four stands have been sponsored at the same time. In his comment on the deal, Leeds United Managing Director David Haigh said the Club is "delighted to welcome Sky Bet to its Leeds United Commercial Partners programme". On the other side, Richard Flint, managing director at Sky Bet said: “This is the first football club Sky Bet has ever partnered with and it's a fantastic opportunity for two Leeds-based companies to work together to provide fans with up-to-date market options and exclusive promotions."