Swedish Trav Och Galopp Signs with British GBI Racing

The content of British and Irish horseracing broadcaster GBI Racing will become available in the offering of the Swedish horseracing monopoly Trav Och Galopp on screens displayed in over 2,000 retail betting outlets throughout the country. Thanks to the deal, live multi-camera coverage from every one of the 58 racecourses in the UK, along with Ireland's 26 tracks will be at the disposal of Swedish punters, who will gain access to wagering on British and Irish horse races every Friday, and enjoy 'showpiece meetings' such as this year's Royal Ascot. Furthermore, the punters will be able to wager money using their mobile devices and at any one of the nation's 37 racecourses. Commenting on the deal, GBI spokesman Nick Mills said: “There has long been a strong Swedish presence in the UK and Irish racing industries. We are very familiar with leading owner/breeder Erik Penser, trainer Hans Adielsson and jockey Nicole Nordblad, who have enjoyed considerable success here, and we're confident their exploits along with a fantastic upcoming summer of racing will resonate with Swedish punters.” It was added by Kent Ohlander, sales and marketing manager for Trav Och Galopp: “Through this new co-operation with GBI Racing, we hope to broaden the interest for thoroughbred racing as well and what better way to kick things off than with prestigious Royal Ascot.”