Inspired Virtual Sports Intrigue Gamenet and Expands in Italian Market

News came this week that Italian operator Gamenet Italy has closed a deal with the Inspired Gaming Group which will see Inspired's virtual sports become available to its Italian punters. This way, Gamenet users will gain access to betting on Inspired virtual events in football, horse racing, horse trotting, greyhound racing, speedway, motor racing, tennis and cycling through using Gamenet's own online platform at Gamenet (.com) and via over 100 retail betting shops in Italy. This way, Gamenet has joined SNAI, Sisal, Eurobet, Cogetech and Lottomatica which already use Inspired's virtual sports offering. At present, Inspired is in the Italian authority AAMS' homologation process, and expects to have its products go live in July 2013. According to Steve Rogers, Managing Director of Inspired's Virtual Sports division, “This is a very special moment for the new Virtual Sports market in Italy and for Inspired. Our years of experience worldwide have demonstrated that our virtual sports products generate incremental revenues for sports betting operators across all channels. Our premium content package continues to deliver revenues far in excess of those of our competitors. We supply our virtual sports to many of the world's most successful gaming companies and we're delighted to announce Gamenet as a new customer.”