Scottish Cup Sponsorship Extension Nailed by Will Hill

A two-year extension of its title sponsorship of the Scottish Cup has been agreed by William Hill with the Scottish Football Association. The existing deal has another year to run, it was stated by the company, but since it was so successful, the bookmaker has decided to reaffirm its support to the competition and the oldest association cup trophy in world football. The extended deal says that William Hill will continue promoting its online, mobile and retail products to Scottish football fans. In addition to all this, William Hill is also an official supporter of the Scottish National Team. "It's a great honour for us to be associated with the Scottish Cup and we're delighted to be in a position to extend our relationship with the oldest association trophy in world football. 'We're very excited about this new deal and look forward to working with the fans, clubs and the Scottish FA to make this great competition even bigger and better over the coming years,” said Kristof Fahy, Chief Marketing Officer of William Hill. Another comment arrived from Stewart Regan, Scottish FA Chief Executive, who said: “We have been absolutely delighted with the partnership with William Hill and especially pleased that they have today reaffirmed their commitment to Scottish football by extending their contract as title sponsor of the Scottish Cup. “It is fair to say it has been a partnership that has benefited the whole game and provided a real boost in profile and entertainment to our cup competition. In a tough economic climate for Scottish football, it is reassuring that one of the United Kingdom's most established brand names have demonstrated that they are passionate and imaginative supporter and champion of our game."