An announcement came this week from the South Australian government that it will ban the advertising of live-odds betting on television and during sporting matches.
According to SA Premier Jay Weatherill, audiences for events include thousands of children who should not be exposed to live-odds and sports betting material during matches at such an early age.
"It is of great concern to me that we will end up with a generation of children who believe gambling is a normal part of watching or even playing sport," he said, adding:
"We don't allow children into pokie venues or into the casino, but we haven't regulated the way the advertising of sports betting has infiltrated our living rooms."
He also specified that the issue will be put by his government on the agenda of a future Council of Australian Governments meeting, and that it will be up to betting agencies and broadcasters to work out how to abide by this new requirement.
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