A statement was made this week by Dublin bookie SeanieMac that it has finally launched its Boyle Sports-powered white label sportsbook.
The company led by co-founder Sean McEniff and CEO Barry Brookstein plans to add online casino and mobile action, together with an iOS app in near future.
It has been revealed in the company statement that "Casino, games, lotteries and bingo platforms will be released next and rolled out in stages. Our iPhone App has been sent to Apple and we expect to announce approval shortly."
According to Shane O'Driscoll, deputy chief executive officer and co-founder of SeanieMac, "We have been preparing for over a year for this launch and spent considerable time ensuring we delivered a website that could compete at the highest level." He also revealed the company's plans widespread conventional, SEO and affiliate marketing activity.
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