Danish Gambling Monopoly and Sportech Enter Partnership

Thanks to a deal it has inked with state gambling monopoly Danske Spil, a division of Sportech plc, Sportech Racing LLC, will provide the Danish monopoly with a pari-mutuel Tote Betting System (TBS). The new offering will complement the existing one in the state-owned company, which includes online and land betting, poker, casino and lottery products available through 4,500 retailers and Danskespil (.dk), one of the largest e-business sites in Denmark. The delivery will commence in May 2014 for an initial term of 5 years with two optional extension periods. The contracting company is Sportech's wholly owned subsidiary, Racing Technology Ireland, and it has been specified by a company spokesman that the solution for Danske Spil is anchored by Sportech's Quantum System, which will be joined with Sportech's G4 interactive betting framework to distribute tote betting products through Danske Spil's e-gaming website, as well as its land-based retail channels, with integration to external wallet services, global racing and betting partners, third party data providers and interfaces to new and existing wagering devices. Furthermore, the solution will be integrated with Danske Spil's facilities for back-office operation and reporting which will enable the provision of data across multiple functions such as business intelligence, customer relationship management, financial reporting and regulatory reporting. The Tote Betting Solution will be hosted from a Sportech data center in Europe, while the Tote Betting System with services including maintenance, development and operations will be fully managed from the company's dedicated infrastructure and operations center in Mount Laurel, New Jersey, U.S.A. According to Andrew Gaughan, managing director of Sportech Racing, "This contract perfectly exemplifies Sportech Racing's strategy of leveraging our proven Quantum tote system, introducing our new G4 interactive framework to integrate with Danske Spil's web distribution channels, and then providing day-to-day operations to a customer in Europe from our dedicated operations center in the U.S.A., where they can connect to multiple international pools from throughout North America, Europe, Latin America and elsewhere." It was added by Hans Christian Madsen, managing director of Danske Spil, that the deal will enable his company to offer players new tote betting products, expand its commingling activities globally and integrate with its current and emerging web and land based distribution channels.