Race Sponsorship by BragBet at the Irish Punchestown Festival

Irish online social networking and betting company Bragbet sponsored a race at the Punchestown Festival in Ireland this week by putting in Euro 30,000 and covering the hospitality expenses to earn itself a lot of positive publicity, as well as the attention of punters, jockeys and race official who visited the fun 'bucking bronco' machine overseen by attractive models at the course. BragBet uses Boylesports betting facilities to offer wagering on racing, football and other sports in an online and mobile social environment giving players a chance to exchange opinions and get expert advice. The main feature of the BragBet offer is a team play. Namely, players can create teams and put money into a team pot, with each taking turns as the captain and deciding on the bet with the help of guest commentators on the site. "BragBet brings onlline what groups of guys have been enjoying at race meetings and sporting events for years. It's a more social and fun way of betting, instead of betting on your own, [and] lets groups of friends make suggestions and pool opinions and knowledge,” the company CEO Phil Riordan said. “We believe it's more fun with your mates' money on it! We're looking forward to getting the word out there about BragBet at Punchestown and we will be working with other key sporting bodies in due course,” Riordan said. The five founding members of the company are actively promoting the company and its offerings on social network websites including Facebook and Twitter. BragBet's headquarters are in the chic Sir John Rogerson's Quay area of Dublin's Docklands development. The company is supported by Telefonica and Boylesports.