Thanks to a deal with media rights company MP&Silva, digital sports media group PERFORM has gained rights to a package that includes the Italian football league (Serie A), the French leagues and Cup (Ligue 1 and 2 and Coupe de la Ligue), Brazilian Serie A and Campeonato Paulista, MLS, Turkish Cup, the English Championship, League 1 and 2, The Capital One Cup, various ATP 250 tournaments, the ACB Spanish Basketball League, the EHF Champions League (European Handball Confederation), the men's Italian Basketball League and the German Handball Bundesliga.
Based on the deal, the content for PERFORM's Watch&Bet live streaming service will run from 1 July 2013 until 30 June 2015, covering the 2013/2014 and 2014/2015 seasons.
Commenting on the new development, joint chief executive officer of PERFORM Simon Denyer said: "We are pleased to have this content back for Watch&Bet. Our focus is to provide the best live sport to our customers 24 hours a day, 365 days a year. The content will be offered to existing customers for 2013 and included in new content packages for the betting service from 2014 onwards."
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