Vodone in New Chinese Football Deal

A new deal for the Hong Kong-based new sports media group VODone has been inked with a 'strategic alliance' agreement with Chinese Football Association Super League team 'Liaoning Whowin'.

Based on the deal, the company will become the main sponsor of Liaoning Whowin for the 2013 CSL season. On its part, 'Liaoning Whowin' will get a publicity boost through VODone website and three lottery platforms, Zhongguozucaiwang, Diyicai and Lottery 365.

According to a company spokesman, "This marks our formal expansion into the CSL to become the first CSL club sponsor among large internet enterprises of China.

"The strategic alliance enables our network to be fully connected with the football field, thereby promoting and enhancing the group's pioneering position in the Chinese internet industry."

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