This week, William Hill has appointed London-based digital agency Mr. President to handle its social media strategy.
It has been stated that the agency has already begun work with William Hill's advertising agency Fabula on an online competition where viewers can win a free bet if they can spot the FA Cup hidden in each of the four FA Cup semi-finalist's grounds. Furthermore, future plans include a complete overhaul of the gambling firm's social media presence.
According to Kristof Fahy, chief marketing officer at William Hill, "William Hill is already a huge online business, and this appointment is all about helping us to get better at reaching our customers in digital channels and building our brand with new audiences. Mr. President have exceptional experience in this space and are a welcome addition to the team."
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