8th of April 2013 Author: Johnny Karp
In its latest marketing campaign, Betdaq, the online betting exchange recently acquired by the Ladbrokes gambling group, has aimed its publicity guns at its major rival Betfair, engaging two military tanks, painting them white with purple slogans carrying competitive messages.
Titled Purple Revolution, this Betdaq move saw the tanks "...parked firmly on rival Betfair's lawn ahead of the Grand National on Saturday (April 6)." Flanked by an army of Betdaq foot soldiers, they were supposed to patrol together outside the course, "warning punters off Betfair's expensive premium charges and high commission rates."
In addition, in its statement on April 5, the exchange announced the drafting of an eight-point Betdaq Manifesto in response to customer feedback. Apparently, this Manifesto includes the promise of hundreds of pounds worth of free bets for new clients, a commission-free first month of trading, a commitment to keep rates low forever, and a policy not to implement premium charges.
According to Betdaq managing director Lewis Findlay, 'The people have spoken and it's clear they won't settle for Betfair. The Betdaq Manifesto is here to give them a better, fairer deal. We are making a simply unbeatable commitment to our members.
'We're taking our tanks to Aintree - as far as we're concerned we've declared a turf war on our rival, more expensive exchanges!'
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