Extending its snooker sponsorships, online betting exchange Betfair has become title sponsor of the Snooker World Championship 2013 which will take place at the Sheffield Crucible Theatre and start on April 20, 2013.
Commenting on the new development, Barry Orr, Betfair spokesperson said: "We are delighted to be extending our partnership with World Snooker, and the opportunity to further increase our commitment to the sport through title sponsorship of this marquee event is an exciting prospect."
It was added by Chairmain of the World Snooker Championship, Barry Hearn: "Betfair has shown tremendous support for our events this season and the exposure they have already gained for their brand on a worldwide scale has been phenomenal. The World Championship is guaranteed at least 120 hours of coverage from the BBC and a global audience of 360 million."
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