21st of March 2013 Author: Johnny Karp
A three-year exclusive deal has been inked this week between Media Corporation and Boxing Channel Media (BCM), based on which Media Corp will provide the platform for an internet sportsbook and casino which will be integrated into BCM's TV channel BoxNation's website.
This white label will feature a full range of sports betting and casino games, the companies specified, adding that it will still focus on boxing, enabling players to place bets through the proposed BoxNation betting platform.
According to Phil Jackson, Chairman of Media Corp, "This represents the first application of our white label service. We are delighted to win the contract to deliver betting and, over time, casino products to the only dedicated boxing channel in the world.
"BoxNation has a large and growing subscriber base and we believe boxing and betting go hand in hand. We are looking forward to developing a profitable and long term relationship with BoxNation as they grow into a leading sports channel around the world."
The deal is still subject to an initial feasibility assessment period of three months.
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