Mkodo and Jenningsbet Partnership Comes to Fruition

Thanks to a deal between its business-to-business brand, The Gaming Partnership (TGP), and mobile technology company Mkodo, bookmaker Jenningsbet has gained its first mobile sportsbook.

This is the first in a series of mobile sportsbooks which will be released by TGP in 2013, said the company spokesperson, adding that the launches will be carried by parent group JenningsBet, while clients like McBookie and SetantaBet will follow soon.

As TGP exec Simon Templeman said this week: 'Mkodo's flexible approach will be an important factor in enabling TGP to pursue our strategic objectives of developing a quality product portfolio for our business partners. Mkodo's focus on mobile across all types of gaming, their support for all devices and their deep experience with mobile marketing, will prove invaluable as we seek to grow our suite of mobile services.'

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