Closing a new sponsorship deal with a German Bundesliga club, Novomatic's online betting subsidiary Admiral Sportwetten has become the new official betting partner of Hannover 96.
The deal gives Admiral Sportwetten access to TV-relevant advertising media, PR campaigns and online advertising space throughout the duration of the partnership, which will be effective until the end of the 2014/15 season, with the provision of a one-year extension.
Martin Kind, president of the Hannover 96 Football Club commented on the deal, saying: "We are pleased to partner with a strong sportsbetting partner in the region which will ensure the future for us in this sector for continuity."
It was added by Jürgen Irsigler, managing director of Admiral Sportwetten: "This is a significant step in the new German market and we are delighted to celebrate this adventure together with Hannover 96".
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