The tongue-in-cheek media campaign by Paddy Power which suggested second jobs for footballers whose play didn't live up to expectations has caused numerous complaints from the football pros and clubs, so the gambling giant decided o issue a public apology in The Sun and The Daily Star UK newspapers.
In the statements, Paddy Power continues to make fun of the whole situation, apologizing to footballers Fernando Torres, Andrey Arshavin, Darren Bent, Jose Bosingwa and Osaze Odemwingi, referring to them "aka the benchwarmers".
In addition, the company offers the footballers a free GBP5 bet to make up for its insensitive remarks saying that it "appreciates the incredible drive and dedication it takes to become a professional benchwarmer".
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