BuddyBet Partners with Digital Sports Group

Thanks to a partnership agreement between social betting operation BuddyBet and Digital Sports Group (DSG), real-money betting will be made available to 180 sports sites and forums.

Reportedly, individual forum profiles will see "Bet Me" buttons will be integrated into them, providing them access to real-life fixtures via relevant news stories such as 'who will be the next manager of Chelsea'.

The betting facility will be offered under BuddyBet's licence from the Isle of Man gambling authority, and the company will also manage fixtures, supply odds, produce results, manage payouts, handle fraud prevention and security and provide user support.

It is said that the largest network of UK football forums, FootyMad will be one of the first to sign up for the product.

On behalf of his company, BuddyBet's chief executive officer Jarrod Epps commented: 'Fans put pride and passion on the line in sports forums every day. We get to the heart of these online conversations where rivalry is both fierce and opinionated and let fans put their money where their mouth is without leaving their favourite site.'

In addition, managing director at DSG, Simon Boyton said: 'BuddyBet's integration has allowed us to both enhance the site experience for our users and monetise existing conversations that are the core of our business. They are the first company to approach the gambling market from a truly social perspective and enable a gambling element at exactly the right point of conversation.'

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