Virtual Sports Action Ready in IGG's Italian Operation

Welcoming the introduction of the virtual sports homologation process in Italy, as approved by the country's gaming authority AAMS, Inspired Gaming Group (IGG) stated that it has prepared for this over the last three years and that it has already closed deals with major Italian operators SNAI, Sisal, Intralot, Eurobet, Lottomatica and Cogetech, which cover about 90 percent of the Italian betting market.

According to the company, its virtual sports product will be successful and become a key product for leading operators in the country with its seven sports and around thirty product variants for retail, in-home broadcast, online, mobile and gaming terminals.

In addition, Steve Rogers, managing director of Inspired's Virtual Sports division, explained: 'Our years of experience have shown our virtual sports provide incremental revenues for sports betting operators across all channels. We supply our virtual sports to many of the world's most successful gaming companies and we're delighted to now commence deployment of our products to the Italian betting market'.

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