Bwin Head of Live Betting Moves to BetGenius

An announcement by sports betting data driven software provider Betgenius reveals that the company has appointed Markku Kolehmainen to the newly created position of Trading Director. This new position will put Kolehmainen in charge of the strategic development of the Betgenius Trading team, primarily aiming to deliver more In Running sports, better margins and fully customised trading services on behalf of Betgenius clients. Prior to this, he worked for bwin.party Digital Entertainment as Live Trading Department Chief, and before that he was responsible for bwin's Quality and Training programme, and worked on various positions at Ladbrokes, SSP International and Bet Option. Accoering to Mark Locke, chief executive officer of Betgenius, “Markku joins Betgenius with great pedigree coming to us from one of the leading and most innovative operators in the industry. We are excited about the depth and experience he will bring to our trading team and are confident he will be best placed to manage the calibre of clients Betgenius continues to attract.”