William Hill and Openbet Technologies Close Software Supply Deal

The agreement closed recently between the UK-based online gambling and sportsbook content provider Openbet Technologies and William Hill plc will see Openbet's that will see its Promote retail betting content display software supplied to high street betting shops.

Explaining the provisions of the deal, Openbet's CEO David Loveday said that the license includes the provision of a dedicated support program, which will allow William Hill to offer betting promotions tailored specifically to each retail shop.

He added: 'We have been cognisant for some time that the retail punter's demands and habits have been changing. We have designed Promote to give our customers a platform from which they can greatly improve the range of products and the level of service they provide.

"The high street bookmaker is no longer seen as just a betting shop but a destination that offers a wider range of entertainment. Operators need the tools available to them to deliver that experience and that is what Promote does.'

On behalf of William Hill, its UK and International Retail Director James Henderson said: 'We have to keep adapting and innovating to meet changing customer demands. Promote gives us the opportunity to keep making the offer more interesting for customers by targeting promotions and content more effectively and tailoring offers at a local level.'

It was also specified that the system supports all of William Hill's current Albos and Epos systems across its entire estate.

General Sportsbook News Sportsbook Software

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