A new deal has been struck this week between digital sports media firm PERFORM and Sky Deutschland for the distribution of selected content from Sky's sports channels in Austria and Germany via PERFORM's ePlayer sports broadcast platform.
Based on the deal, PERFORM's ad sales business in Germany, Mediasports, will be in charge of selling advertising across the new channels on ePlayer.
“This partnership complements all the other great content we are already streaming and distributing on ePlayer. The additional highlights from Sky's sports programming ensures that we are providing the best and most relevant sports content for brands to help engage with online fans," said Manuel Lopez, managing director, PERFORM Germany.
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