William Hill's Ad Featuring Mr. Marmite Rejected by ITV

Earlier this week, ITV Sport decided to exclude William Hill's TV advert from its FA Cup football program due to the fact that the add is featuring Robbie Savage, a BBC betting specialist nicknamed Mr. Marmite for his ability to create divided opinions.

Though William Hill is a sponsor of ITV's FA Cup coverage, the disputable ad was rejected by the TV broadcaster on the grounds that hiring a BBC's expert for an advertisement took 'ambush publicity' a step too far. Willam Hill marketing team agreed to review the situation and make required changes for the third-round games, The Daily Mail reports.

"We're in discussion with ITV regarding the editorial content of our new sponsorship. This is a normal process within the terms of our deal," a William Hill spokesperson told the newspaper.

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