The expansion of Intralot Italia brand presence is to be enabled by the latest advertising deal the company inked with top Italian football club AS Roma.
The terms of the deal envisage the brand display on perimeter boards inside the team's Stadio Olimpico home during all Serie A and Coppa Italia games held inside the 70,600-seat stadium this season. It also has a provision for the promotion of Intralot Italia's Live Casino offer.
According to Lorenzo Pellicelli, marketing director for Intralot Italia, “Football is a passion that involves millions of Italians, from players to fans, and with this initiative Intralot Italia highlights the importance of its association with the world of sports in order to promote a safe and responsible culture of gaming and entertainment."
In addition, Christoph Winterling, commercial director for AS Roma said: “We are really delighted to have signed an agreement with such an important brand as Intralot.”
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