7th of December 2012 Author: Johnny Karp
An announcement came this week that the Gala Coral Group is launching its sportsbetting UK-domained website Coral on the Playtech platform, bringing an exclusive 10-year platform provider agreement between the two companies to fruition.
Based on the deal inked last year, Gala Coral has already moved its two major brands, Gala Casino and Gala Bingo, to Playtech's software.
By adopting Playtech's IMS as their only management system, the company will be enabled to customize and personalize content and bonus offerings across the entire product.
As for the new site, it involves all of Playtech's products, such as Casino, Bingo, and Poker and uses GTS to aggregate third party content. In addition, Playtech subsidiary Mobenga is delivering the mobile offering.
Referring to the new offering, Shay Segev, Playtech chief operating officer said: 'It is with great pleasure that we conclude our successful effort to support Gala Coral Group on all product verticals and in all channels. Their distinguished brands further strengthen our position as the leading software provider in the industry, and this partnership has been a strong indication of businesses' growing desire to centralise their products, services, and operations under one platform to increase brand loyalty."
On behalf of Gala Coral, Group CEO Carl Leaver added: 'We are very pleased to have completed our migration to Playtech's platform and products. Having a single wallet will enable us to be more effective at growing our customers' loyalty and increasing cross-sell. Additionally, with this modern, flexible technology, we will be able to continue developing our offering in line with our customers' needs in a dynamic, low cost way.'
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