4th of December 2012 Author: Johnny Karp
In 2013, Irish-based bookmaker Paddy Power will finally reveal its rebranding, the first in its 25-year-long history; according to the company, this move will lead to the modernization of the brand and reflect its "mischief-maker" personality.
It was also specified that Landor Associates is responsible for the visual side of the rebranding process, including retail and online as well as bingo, casino and poker sub-brands. The distinctive green coloring will remain and keep the brand in touch with its Irish background.
"Our new brand visual identity embodies our commitment to entertaining our audiences, differentiates us from our competitors and gives us a contemporary but authentic identity across all our channels," asserted Alex Phelan, Paddy Power's head of brand DNA.
General Sportsbook News
15th of December 2011
3rd of August 2012
16th of February 2019
15th of February 2019
18th of December 2018
10th of January 2019
5th of February 2019
29th of January 2019
13th of January 2019
15th of December 2018
Join Now for full access
Disclaimer Contact Us Privacy Terms and Conditions Gambling Help Site Map
LatestSportsBonuses.com © 2006-2019