Those who have been wondering about the identity of an anonymous but accurate online football tipster on Goal Adviser site will be surprised to hear it's a 23-year-old law graduate Kimberley Lloyd-Owen, a dedicated Cardiff City Bluebirds fan and six-year season ticket holder.
This entrepreneurish young lady is the brains behind the site which she started when her friends increasingly kept asking her for tips due to her successful predictions. She says she generated around GBP 150 000 over the past two football seasons by charging users GBP 1 to subscribe to her betting tips on Premier League, Championship and the Champions League matches.
She is now widely known and described as an online betting phenomenon, even though once people assumed she was a former football professional. She apparently decided to come out of anonymity due to increased customer interest.
“I was worried how I'd be perceived by current customers. I felt like I had deceived them because I was using 'his' a lot. But over the last 24 hours the numbers have hit the roof, we have 100 000 hits on the website now.”
She now estimates that her earnings for this season alone to be in the region of GBP 200 000, and her plans for the future include not only the continued growth of her successful enterprise but also the release of a Goal Adviser iPhone App scheduled for March 2013.
She now estimates that her earnings for this season alone will be in the region of GBP 200 000.
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