This week, William Hill inked a deal which makes it the exclusive betting partner of the ESPN Goals app, available through Apple iTunes, Google Play, Nokia's OVI store, the Blackberry app world and Windows Phone marketplace; in addition, the deal envisages the supply of live odds for the Barclays Premier League in a branded "betting zone".
Thanks to the deal, Will Hill will be the only brand on the app's loading page through which users will be able to bet on the Barclays Premier League in real time directly from the app. The service is already being advertised via display banner ads and video ads developed by ESPN and William Hill's in-house teams.
Commenting on the partnership, Alan Fagan, group sales director EMEA at ESPN, said: "This new partnership demonstrates our ability to offer brands integrated, innovative and relevant advertising solutions, connecting them with football fans on whichever device is most relevant."
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