After closing a three-year deal with the Italian Lega Serie A, digital sports media group PERFORM will be able to distribute the official Serie A TIM channel across digital platforms, including match content distribution via its sports VOD broadcast platform, ePlayer, which can be embedded into the sites of major Italian newspapers.
In addition, the deal envisages the launch of an official Lega Serie A YouTube channel that will broadcast match highlights and a series of special clips of the best goals and action.
"We are excited to renew this partnership with PERFORM and welcome YouTube as a distribution partner. Italian football fans are spending more time consuming content online and this partnership ensures that fans can catch up with all the best match action and news on the official Lega Serie A channel," said Maurizio Beretta, Presidente della Lega Serie A, about the deal.
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