This week, UK bookmaker William Hill Sportsbook and Racebook went live with a designated website and media campaign in Sweden, offering local punters its football betting product with its range of pre-match and in-play markets on the Allsvenskan (the Swedish professional football club league) and the Superettan (the second highest league in the Swedish football system).
In addition, the company will also supply its new market with its online casino offering.
In related news, the company has made its William Hill Virtual Sports Betting app available for download in the Apple iTunes Store, where its joins William Hill Online's Shake-a-Bet, Casino Club and Bingo iOS applications. The latest addition to the Apple iTunes Store offers a range of bets on Horses, Greyhounds and Football.
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