TV Horseracing Coverage on Auction


Employing new selection tactics, British public-service television broadcaster Channel 4 organized a blind auction for the coverage of its 2013 horseracing season which will start in January.

The blind auction for different coverage packages was monitored by an independent adjudicator, which decided that William Hill, Ladbrokes and Bet365 were successful.

The companies thereby became the official betting partners for the IMG-produced footage effective January 2013.

The broadcaster also announced another blind auction for live odds partnership packages.

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