This week, Unibet nailed a sponsorship deal with the Belgian football club Standard Liege becoming the club's official betting partner with logo display privileges on pitch-side advertising boards during the team's home games at the Stade Maurice Dufrasne ground.
It was stated by Unibet's communications manager in Belgium Dennis Marien that “Standard is a very particular case in the universe of Belgian football,” and that it has the largest fan base in Belgium.
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