An announcement came this week from Sunderland Association Football Club that it has appointed a new official betting partner, TLC888, which will offer the club fans various online activities, including Barclays Premier League football betting, as Sunderland's Asian betting partner.
In relation to the new deal, Sunderland AFC's international marketing director Mike Farnan said: “This is the first partnership that the club has signed in Asia and one that will help the growth of Sunderland AFC on an international level".
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