This week, English Premier League Club Liverpool FC chose its third betting partner, Turkish online betting firm Misli, which will exclusively cater to the Turkish market.
The terms of the partnership and any considerations remain undisclosed; at present it is only known that Misli is joining Paddy Power and 188BET which also have commercial agreements with the club.
It was specified by Baris Telkin, chief executive of Misli that the company seeks to build its customer base on the back of the deal.
"This deal shows commitment to our 300,000 customers, bringing a global sports club closer to home," he said.
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