5th of October 2012 Author: Glo Wood
Thanks to a deal closed between the USA TODAY Sports Media Group (UTS) and digital sports media company, PERFORM, a host of American professional and collegiate sports will be delivered to over 100 of Gannett's local media organisations and the sites within UTS' digital properties via PERFORM's ePlayer sports video on demand (VOD) broadcast platform.
As a part of the agreement, both companies will produce new and original collegiate sports programming for distribution across UTS organisations, and in addition to this, UTS will also develop a branded channel within ePlayer through which it will be able to stream the sports video content it is currently producing.
President of the UTS Media Group commented: "This partnership allows us to continue to deliver on our mission to provide sports fans throughout the U.S. with the best content in the world, regardless of format. PERFORM has revolutionized the way sports video is delivered across digital platforms, and this partnership aligns perfectly with our mission."
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