Virtual Bets on Real Events at I AM PLAYR

An announcement was made this week by We R Interactive's social football game I AM PLAYR spokesperson that UK players can now use the virtual cash they earn to place virtual bets on real world sporting events such as English Premier League matches.

This new service is enabled through a new Betfred sports betting integration, which will provide the UK bookie's live odds feed in the social game - all as a result of an extension of Betfred's branded content partnership with I AM PLAYR.

In addition, the I AM PLAYR spokesperson stated that a large audience is being very active playing the game - apparently spending over 50 minutes per day on it, interacting and using the branded content on the platform.

'I AM PLAYR is innovative and want to be part of this. The game is all about interaction and the game will raise awareness of while entertaining the players,' said Betfred's managing director Chris Sheffield.

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