2nd of October 2012 Author: Johnny Karp
A deal reached between Tipp24 subsidiary MyLotto24 and British Premier League football club Arsenal will bring a new offering to the FC fans - a new online lottery game that will reward them with weekly cash prizes and contributions to the club's fundraising effort, Arsenal Foundation, a grant making charity that works on sport and education initiatives.
The game will be titled Arsenal Lotto, and it will be the first of its kind in the UK football. It's the biggest and most exciting fundraising initiative that will enable fans over 18 to participate, help the fundraiser, but also win big cash prizes.
Arsenal Lotto draws will be held every Wednesday and Saturday evening, and fans can enter it by choosing six numbers plus a 'legend' number from 0-9 online via the Arsenal Lotto's .co.uk website. Bets will be charged GBP 1 per line but a hefty return of this investment can be won as average jackpots amount to GBP 4.7 million with rollovers of up to GBP 36 million.
According to Ivan Gazidis, chief executive at Arsenal and trustee of the Arsenal Foundation, 'We have been looking for ways to engage fans even more in the good work the Club does in its community and its charitable projects. Whilst some may wish to volunteer or participate in fundraising events, others may look for a more simple way to engage and raise money. The Arsenal Lotto gives them this option.'
On the other side, MyLotto24 CEO Egidio Messito said: 'This launch is a game-changer for any organisation wishing to harness the power of lottery. Most important of all, thousands of young people will benefit from projects The Arsenal Foundation funds.'
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