Sky Tweets by Paddy Power

A special kind of tweet can be expected from Paddy Power these days at the Ryder Cup golf tournament in the USA, as the company plans to “redress the balance” of an away game for the European team by combining tweets with skywriting stunt pilots. The company intends to get a stunt aircraft to write 200 foot high letters at an altitude of 10,000 feet over the golf course in Medinah, spelling out 40 Twitter messages from fans. Needless to say, the new marketing strategy has been titled “Sky Tweets.”