17th of September 2012 Author: Glo Wood
A new social betting site focusing on UK and Irish market, BuddyBet, went live this week, offering punters to place bets using virtual "BuddyBucks" against other members around the world.
In addition to a whole range of events at varying stakes, the service also enables players to share various challenges across social networks, with photo, video and chat options that serve to "goad opponents, flaunt successes and humiliate rival fans as it tracks users' successes and failures".
The company specified that pool betting and a mobile platform are in the pipeline and will be launched in near future.
According to Jarrod Epps, chief executive officer of BuddyBet, "Despite what others consider to be strong industry growth, our research shows traditional bookmaking is losing its appeal and we believe the industry is walled-off from the desires of the general public. Online betting systems are dated, and they are too technical, complicated and intimidating for the average sports fan or would-be social/casual punter.
"Our viral, sticky approach to online betting is completely different from anything previously available, and our revolutionary social community offers members the perfect opportunity to challenge foes and trash-talkers in a way that will change the face of the industry, making betting fun again."
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