New ‘Priority Price' Initiative at Will Hill

An announcement came this week from the UK Bookmaker William Hill, informing its players of a new offer, "Priority Prices", which will award new sign ups with advance notice of "standout odds" on sporting events.

Punters, from retail to mobile, can register for the service using the prompts via SMS, Twitter or Facebook. They will be informed on Priority Prices release dates, the number of bets available at the price, and other regular updates, but it's worth having in mind that there will be a limited number of Priority Prices for each event.

'This is a first for the betting industry where subscribed customers can gain advance notification on enhanced odds ahead of the rest of the gambling community. It's free to sign-up and we're committed to only offering industry-best odds. It's another weapon to add to any punters' armoury,' said Kate Miller, spokeswoman for William Hill.

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