12th of September 2012 Author: Johnny Karp
An agreement was closed this week between Bwin.Party's new social gaming oriented business unit Win and reputable social gaming company, Nordeus - the makers of the famous Top Eleven football management social game.
Based on the deal, Nordeus will develop what will initially be a social sports betting application for Win, a business launched in May this year with an aim to boost presence in the real money sports betting sector.
As for Nordeus, founded over two years ago by ex-Microsoft engineers Branko Milutinovic, Ivan Stojisavljevic and Milan Jovovic, it has built its name in the social sports games environment thanks to its Top Eleven product, which constantly makes it in the Top 25 list of games by daily average users on Facebook, and is the most-played online sports game internationally. The game is also available on a Russian social network Odnoklassniki.
Regarding the deal, Norbert Teufelberger, Co-CEO of Bwin.Party, said: 'Nordeus has demonstrated that there is great demand for social sports games around the world through its Top Eleven game. We will leverage our sports brand and products as well as our online betting and gaming expertise.'
It was added by Branko Milutinovic, CEO of Nordeus: 'Following the successful release of Top Eleven, we recognised a huge opportunity for social sports betting games based on the feedback from millions of our customers. Since then, we have been seeking the right partner and we are thrilled to have an opportunity to work with Bwin.Party.
'With Top Eleven, we have proven that our unique approach in social games design is highly engaging and successful. With that in mind, we are convinced that leveraging our development experience in combination with Bwin.Party's expertise in real-money betting will lead to a highly successful title.'
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