27th of August 2012 Author: Johnny Karp
Fan development initiative successful
Thanks to a McKinsey & Company economic study of the Thoroughbred industry commissioned by The Jockey Club, two new social games have been launched for all the numerous fans of horseracing as part of a fan development initiative.
The games in question are "Major League Horse Racing", an interactive game in which players complete a race card each week, wagering Game Bucks on the four horses they think will be the best (they can earn additional Game Bucks on Facebook and Twitter), as well as "Thoroughbred World", which focuses on breeding, owning and training.
Jason G. Wilson, The Jockey Club's vice president of business development commented: 'These games complement our fan development strategy and will be heavily promoted through our America's Best Racing platform and our television programming. Free-to-play online games have been successful in teaching consumers how to play other games, such as online poker, and they attract fans."
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