New Sports Sponsorship Deals in Germany


German handball and football clubs get new sports betting sponsors

Two online sports betting operators, MyBet and Bet-At-Home, have closed separate sponsorship deals with DKB Handball Bundesliga and Schleswig-Holstein-Liga clubs, it was reported this week.

The two-year deal inked by Bet-At-Home will make it the main sponsor of SC Flensburg-Handewitt, and in addition to the advertisements at the DKB Handball Bundesliga club's home matches, it will now see its logo on the team's shirts.

According to Claus Retschitzegger, communications manager for Bet-At-Home, 'SG Flensburg-Handewitt is one of the top clubs in Europe and in the coming years will be playing for national and international titles.

'As the main sponsor of the club, we can significantly increase our existing exposure in the Champions League, especially in Germany.'

As for the agreement closed by Jaxx AG subsidiary MyBet, thanks to it the company will be the main sponsor of Schleswig-Holstein regional football club VfR Neumunster, which competes in the fifth-tier Schleswig-Holstein-Liga.

General Sportsbook News Sportsbook Sponsorship

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