Ladbrokes to Take Over Betdaq?

Jul 30, 2012
Ladbrokes to Take Over Betdaq?
Product director gets fired due to bad results of digital division Rumor has it that Ladbrokes may be considering the takeover of the Irish online sports-betting exchange Betdaq, owned by Dermot Desmond. According to an unspecified Ladbrokes spokesman, "There are discussions about deepening our relationship with Betdaq. We are on a programme to improve our technology, and that could make it useful to us. I won't comment on whether we would buy it, but it would be useful to us, and you can draw your own conclusions." On the other side, former managing director of Betdaq UK, Rob Hartnett said: "I've heard it whispered with louder volume in recent weeks. Betdaq has made moves towards developing a sports book. The coming together of both sides of that equation would seem to be gathering pace." However, no official statement or comment has been made by Ladbrokes or Dermot Desmond to date. In related news, it was heard that Ladbrokes fired its product director Richard Ames, most likely over the low performance in the digital side of the business.
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